Authentic Creators
People who genuinely ski, snowboard, ride, film or participate in the culture surrounding Threads.
02/22/2023
2:22PM
Become a Creator
We are building a small team of creators who genuinely represent Threads. This is not an open affiliate network. Every application is reviewed individually.
Apply NowWhy Join?
Approved creators earn commission, gain access to private resources and compete against other creators on a monthly top-earner leaderboard.
- Earn commission on every attributed sale
- Compete on the monthly earnings leaderboard
- Receive early access to upcoming releases
- Purchase current and unreleased products at cost
- Unlock creator-only rewards and opportunities
- Top creators may receive free products
Who We Are Looking For
We're looking for creators who understand the culture, tell great stories and create content that people genuinely enjoy watching. Authenticity, creativity and consistency matter far more than follower count.
Strong Content
Creators with a clear visual style, strong editing and the ability to capture attention quickly.
Consistency
People who post consistently and are interested in building a longer-term relationship with the brand.
SHOW US WHAT YOU WOULD MAKE
As part of your application, submit one of the following:
- A 15–30 second vertical draft video showing how you would promote Threads, or
- A link to a TikTok or Instagram video that clearly shows your skiing, snowboarding, riding, filming, or content style.
Your draft does not need to feature a Threads product. You may use another pair of snow pants, existing footage, a mock-up, or another clear representation of your concept.
We are reviewing your creativity, editing, hook, storytelling, ability on the mountain, and overall fit with the Threads brand.
How It Works
Submit Your Application
Complete the application form with your basic information and social media profiles.
Email Your Creator Draft
Create a 15–30 second vertical video showing how you would promote Threads. Email the draft or an unlisted link to threadsaffiliates@gmail.com Include your full name so it can be matched to your application.
Application Review
Once both your application and creator draft have been received, everything will be reviewed manually. Selected creators will receive an invitation by email.
Ready to Apply?
Submit your application and show us why you belong on the Threads creator team.
Start ApplicationFrequently Asked Questions
Is everyone accepted?
No. Every application is reviewed manually to ensure each creator is a good fit for Threads. We are focused on building a selective group of creators rather than accepting every applicant.
Do I need a minimum number of followers?
No. Creativity, consistency, audience fit and content quality are more important than follower count alone.
Do I need to own Threads products?
No. You do not need to own a Threads product to apply. Your draft may use another product, existing footage, a mock-up or another clear representation of your idea.
What benefits do approved creators receive?
Approved creators earn commission on attributed sales, gain access to private creator resources, compete on the monthly top-earner leaderboard and can purchase current and unreleased Threads products at cost.
Will I receive free products?
All approved creators can purchase current and unreleased Threads products at cost. Top-performing creators may also receive free products and additional rewards based on their performance and contribution to the program.
How do I submit my creator draft?
After completing the application form, email your 15–30 second creator draft or an unlisted video link to (Threadsbiz@gmail.com). Use the same name that appears on your application.
How will I know if I am accepted?
Applications are reviewed manually. Selected applicants will receive an email containing their invitation and next steps.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™