Authentic Creators
People who ski, snowboard, ride, film or participate in the culture surrounding Threads.
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02/22/2023
2:22PM
Become a Threads Creator
We are building a selective team of creators who represent Threads. We are looking for people who live the sport, produce strong content and want to grow alongside the brand.
Program Benefits
More Than a Discount Code
Approved creators earn commission, get unreleased product access and compete against other creators on a monthly top-earner leaderboard.
- Earn commission on every attributed sale
- Purchase current and unreleased products at cost
- Unlock creator-only rewards and opportunities
- Top-performing creators receive free products
Who We Want
Built Around Real Creators
Follower count alone will not get you accepted. We care more about authenticity, creativity, consistency and your ability to make content people genuinely enjoy watching.
Strong Content
Creators with a clear visual style, strong editing and the ability to capture attention without making forced ads.
Consistency
People who post consistently and are interested in building a longer-term relationship with the brand.
Ready to Apply?
Complete the application form, then email your creator draft to threadsaffiliates@gmail.com using the same name you used on your application.
Frequently Asked Questions
Do I need Threads products?
No. We're evaluating your creativity, not whether you already own our gear.
Is there a follower requirement?
No. Strong content and authenticity matter much more than follower count.
How are creators selected?
Every application is reviewed manually. Only creators that fit the brand will be invited.
What happens if I'm accepted?
You'll receive an email with access to the private Creator Dashboard, affiliate link and creator resources.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™